We hear the term ‘mobile-friendly’ a lot, but what exactly does it mean? Well, first and foremost it’s important to remember just how many people are using a mobile phone at a given moment.
Five years ago, mobile internet browsing was relatively uncommon, but with the explosion in popularity of smartphones, some four in five people are now using a smartphone to browse the internet, discover more about businesses and purchase goods.
In light of this, it’s never been more critical to have a mobile-friendly website. Let’s look in more detail at the specifics of a mobile-friendly site:
Fast loading speed
When a user opens your website from a mobile device (or any other device for that matter), the first thing they expect from your site is that it has a fast loading speed. If the site loads quickly and properly, the chances are that those users will return to your site in future. If it doesn’t, you run the risk of losing almost half of those individuals, who will make a conscious decision not to return to your website again.
Research has found that individuals visiting a shopping website expect it to load within 2 seconds or less, otherwise they will abandon that site in favour of a faster one. The same holds true for other websites, however. People simply do not have the patience to sit and wait for a page to load. For this reason, your site needs to load very quickly.
Automatically scales to size
The next important feature is whether or not your website automatically scales to size to fit the screen of the device it is being used on. So, if it’s being viewed on a tablet or iPad, the user will expect the site to adapt to the size of this screen accordingly. Likewise, if the site is being viewed from a smartphone, which has a much smaller screen, the site will be expected to resize accordingly so that the user does not need to scroll across or zoom into the page.
Navigational capabilities
Is your site easy to navigate through or does it offer a complicated setup? Websites, particularly on a mobile device, must be simple in their design and very easy to browse through. Key pages (such as the About Page, Contact Information and links to specific products or services) should be extremely easy to find and quick to open. Users should be able to find exactly what they are looking for, quickly and easily.
In Summary
Having a mobile-friendly website reflects positively on your overall business capabilities. It demonstrates that you are a modern company that is keeping up with the latest technologies, and also that you care about your clients and want to provide them with a positive, enjoyable web browsing experience that encourages them to return back to your site, again and again. In today’s highly competitive, oversaturated market where competition is rife, having a responsive, mobile-friendly web design is the first step in attracting and maintaining a captivated audience.
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8 Ways Media is Switzerland’s leading media design agency with a wide array of local and international clients. With many years of experience in responsive, professional branding and web design, the company possesses the skills and creativity required to deliver outstanding digital designs that will increase traffic and boost conversions.
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